Our client is an international, forward-thinking company working hard to develop the next-gen, privacy-safe, audience-targeting solution. They tackle the challenges of a rapidly shifting digital landscape dominated by the big players head-on with innovative partnerships.
What is offered
· Hybrid work arrangements with flexible working hour
· Birthday Leave
· International working environment
· Comprehensive group medical and dental benefits
· Discretionary bonus
· Wellbeing Allowance: health & wellness classes, gym subscription, workshops, work equipment, etc.
· Free Drinks & Snacks, and social events
Job Description
· Craft compelling product narratives and value propositions that resonate with the target audience
· Collaborate closely with the Product team to maintain an up-to-date product portfolio
· Create engaging and informative product collaterals to support business team's effort
· Drive product awareness and demand through targeted marketing campaigns and strategic partnerships
· Develop strong cross-functional relationships to effectively bring new products and campaigns to market
· Analyze partner's feedback and generate actionable insights to initiative product marketing initiatives and optimize campaign performance
· Stay abreast of advertising technology industry trends and platform developments to ensure product marketing strategy's effectiveness
What you'll need to be successful in this role
· A bachelor's degree in business, marketing, or a related field
· 3-5 years of product marketing experience, preferably in the advertising/technology sector
· Proven track record of creating engaging product collateral, such as case studies, pitch decks, and brochures
· Expertise in developing targeted marketing campaigns to drive product awareness and demand
· Ideally comes in with ability to analyze data, generate actionable insights, and optimize campaign performance
· Cross-functional collaboration skills and a knack for building relationships across the organization
· Keen interest in the evolving programmatic advertising landscape and a passion for staying ahead of industry trends
